St Edwards University
  • ATHL - Athletics
  • Austin, TX, USA
  • Full Time


Head Cheerleading Coach/ Director of Spirit Operations, Fan Promotions and Engagement

Department of Athletics

St. Edward's University of Austin, Texas invites applications for the position of Head Cheerleading Coach/ Director of Spirit Operations, Fan Promotions and Engagement. The Head Cheerleading Coach/ Director of Spirit Operations, Fan Promotions and Engagement will assist in meeting the university's stated goals by providing strategic leadership and direction for the Cheerleading Team/Athletic Spirit Program and Fan Engagement.

For consideration: Baccalaureate degree with Master's Degree preferred. Previous Sideline and competitive cheer coaching experience, preferably at the collegiate level, including player evaluation and recruiting. American Association of Cheerleading Coaches and Administrators (AACCA) safety certification. Ability to relate effectively with student-athletes, Ability to motivate student-athletes to be successful students, athletes, and citizens. Excellent interpersonal, oral and written communication, administrative, and organizational skills. Highly motivated with a capacity for independent work within the context of an intensely goal-oriented environment. Successful completion of an employment and/or criminal background check is required.

Essential Responsibilities:

  • Direct and administer all aspects of the Spirit Program (cheer and mascot) within the rules, guidelines and principles of the university and Lone Star Conference.
    • Oversee player development - Monitor academic progress and ensure that members are making progress toward graduation. Monitor player well-being
    • Manage operating budget
  • Create and execute recruiting/retention program to attract and retain a diverse and talented pool of prospective student-athletes.
  • Ensure that spirit program meets annual squad size requirement
  • Collaborate with campus colleagues to proactively increase school spirit.
  • Strategize, develop and implement innovative promotional and game atmosphere plans to increase attendance and fan experience elements that drive excitement, entertainment and informs the fans from pre-game through post game (i.e. tailgating, student-section activities, etc)
  • Implement in-game marketing and fan engagement efforts to include in-game music, entertainment, public address, video board fan engagement, and more
  • Lead the strategy, planning and execution of fan and sponsorship game activations to ensure authentic, highly engaging, and varied content and an unparalleled fan experience
  • Manage assigned social media channels, which includes planning, creating and executing daily content
  • Collaborate closely with internal colleagues for highly engaging fan (and prospective fan) experiences
  • Create fan development and community outreach initiatives
  • Other duties as assigned

For detailed information, please scroll to the bottom of the page to download the job description.

The University offers an excellent TOTAL REWARDS package!

Medical & Rx Coverage - UMR (HSA & FSA Available)

Dental - Sunlife Dental

Vision - Sunlife Vision Plan

Short Term Disability (STD) Insurance

Long Term Disability (LTD) Insurance

Life & Accidental Death & Dismemberment (AD&D) Insurance

Employee Assistance Program (EAP)

Pet Insurance

Annual Leave & Paid Sick Leave

Retirement Plan - (TIAA) Employee 5%/Employer Match 7%

Tuition Benefits

Paid Holidays

Services & Discounts

An overview of St. Edward's University employee benefits is available at;


Interested applicants should submit an online application at; Please include resume, cover letter, and three employment references. No Calls Please. Applications will not be considered if missing any of these three items.

In your cover letter, please describe your lived experiences that prepare you to contribute to diversity and inclusion at St. Edward's University.


St. Edward's University, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.


Founded in 1885 by the Congregation of Holy Cross, St. Edward's University is a private, Catholic liberal arts institution of more than 4,600 diverse students located in Austin, Texas. St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities. The community atmosphere extends to the approximately 800 faculty and staff who work together to make the university a welcoming yet challenging environment for students.



We are not offering sponsorship at this time.

Background Checks:

A criminal history background check is required for finalist(s) under consideration for this position.

Available: August 1, 2022

Full Job Description
St Edwards University
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