St Edwards University
  • MKTG - Marketing
  • Austin, TX, USA
  • Full Time

Marketing Analyst

The award-winning St. Edward's University Marketing Office provides integrated marketing strategy and implementation to drive brand awareness, student recruitment and retention, and alumni and donor relations. We use data-driven marketing to communicate the St. Edward's story to increase engagement, attract resources, and achieve the university's goals.

This position reports to the Senior Director of Marketing and works closely across the Marketing, Admission, Student Financial Services, and Institutional Planning and Effectiveness teams.

Marketing Analytics and Insights Responsibilities

  • Design and deliver ongoing analytics to provide marketing with decision-making support and maximize return
    on marketing investment (ROMI).
  • Provide ongoing marketing program analysis and translate data into meaningful strategic and tactical findings.
  • Analyze qualitative and quantitative research using third-party data tools to meet divisional goals.
  • Monitor lead status and movement to ensure effectiveness of lead generation campaigns.
  • Assist with properly tagging, attributing and measuring marketing activities for benchmarking & KPI reporting.
  • Develop effective reporting and dashboards to evaluate marketing performance and provide recommendations
  • for enhancement.
  • Lead marketing reporting by convening a cross-functional team on a monthly basis.
  • Perform other duties as required

Search Engine Optimization (SEO) Responsibilities

  • Manage goal setting and implement on-site and off-site SEO strategies to improve organic search rankings,
    traffic and conversion rates.
  • Prepare for and respond to search algorithm changes, and drive technical changes to improve performance.


  • Preferred
  • 2+ Years of marketing analyst or similar work
  • Prior higher education environment experience
  • Google Analytics certification
  • Tableau certification


  • Bachelor's degree with experience in digital marketing and analytics
  • Experience with Google Analytics and data visualization tools; Tableau preferred
  • Ability to perform successfully within a fast paced, rapidly changing work environment
  • Excellent technical, communication and interpersonal skills; both oral and written
  • Successful track record with project management and cross-team coordination
  • Demonstrated understanding of digital marketing best practices and trends
  • Analytical skills and the ability to make data-driven recommendations
  • Strong attention to detail, with a customer service focus and ability to provide support across the Marketing and
  • Enrollment Management division
  • Successful candidate must complete an employment and/or criminal history background check.

About St. Edward's University
Founded in 1885 by the Congregation of Holy Cross, St. Edward's University is a private, Catholic liberal arts institution of more than 4,600 diverse students located in Austin, Texas. St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities. The community atmosphere extends to the approximately 800 faculty and staff that work together to make the university a welcoming yet challenging environment for students. An overview of St. Edward's University employee benefits is available at

About Austin, Texas
Consistently ranked as one of the "top metropolitan areas to live in," by numerous independent media outlets, Austin attracts approximately 50 new residents a day and has been one of the nation's fasting growing cities. St. Edward's is in the heart of this thriving, entrepreneurial and cosmopolitan city, providing students, faculty and staff with opportunities to live, learn and grow in an environment that offers a wealth of resources and opportunities. In fact, Austin is home to 17 companies on the Inc. 5000 list and boasts 1.7 times the national average of startups. Additionally, as one of the world's great technology centers, Austin, sometimes referred to as "Silicon Hills," is home to technology heavyweights like Dell, National Instruments and Silicon Labs.

For more on the City of Austin's offerings, visit Austin Convention & Visitors Bureau webpage.

How to Apply
Interested applicants should submit an online application at
Please include resume, cover letter, and three employment references. No Calls Please.

St. Edward's University is an equal opportunity employer. We encourage women and minorities to apply to our vacancies and hire only U.S. Citizens and documented workers. We do not offer sponsorship at this time.

Reference #: J18126
Posted: 10/26/2018
Available: immediately

St Edwards University
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